10 Rules for Corporate Blogs and Wikis

Nick at Marketing Profs has guidelines for enterprise blogging:

2. Be an unmatched resource.Politicians have perfected the art of the “trial balloon.” An idea is leaked, and the resultant reaction signals whether it’s politically safe to proceed. Use your blog to provide heads-up information unavailable elsewhere, like a forthcoming product or marketing blitz. Any feedback represents invaluable market research.

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