Writing Ezine Headlines for Blackberry Users

Notes From the E-Mail Field: “With so little of the subject line appearing on a BlackBerry, you must make those first 15 characters count. My sense is the more businesslike those first few words, the better. Try using subject lines such as “Action Item,” “Reminder,” and “Comments Due” to catch the attention of an on-the-go BlackBerry user.”

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About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Typepad, Get Satisfaction, SInMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

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