However you decide to use social networking, it has to fit your organization. If your organization trembles at the thought of open and public feedback, you better think twice about social networking. But if video clips can tell your story and you’re willing to give up control, consider YouTube (like the United Nations). If photos can capture your cause and you typically use volunter photographers, consider starting a group on Flickr. If getting people together is a natural outgrowth of what your organization does, consider getting people together online. Be yourself and social networking will be that much easier. Find your organization’s personality and run with it.