David Armano writes up about the marketing spiral versus the marketing funnel…
"The traditional marketing funnel is dead. Who killed it? You and I did with a little help from this thing we call the Web. Well, OK—we really didn’t kill it, we just traded the linear funnel metaphor for something more organic and cyclical. I like to call this “The Marketing Spiral”.
Notable for me is this doesn’t talk about increased money spent for increased access or better products which is how I usually think/talk about the product funnel.
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