Hmm. Take action. That sounds like one more thing to do. Just what you don’t want – another thing to be added to your ever-growing “to do” list. But, this isn’t what you think.
Vinny Goldsmith, writing on SEOMOZ, penned a great article entitled, Give Your Readers Something To Do. It’s about writing content that gets your readers involved – gets them to take action. I agree with his thoughts. I love articles that are more than just news. I like to understand how the article relates to what I’m doing – and more importantly – how I can use what’s in the article to change something in my personal or professional life.
The other day, I made a post about Skellie’s article on 31 Days to Becoming a Better Blogger. I loved this article – as I’m sure thousands of others did as well. Why? Because it gave us actionable items. It added the urgency of time. It laid out steps. It gave us structure. For me, I work most effectively when I have such a structure – and if there isn’t one, I create one. Not only is this a great example of how to create content where you can get your readers involved, but also it’s a great template for you to use as you share your knowledge of your niche with your own readers.
Okay – time to implement. Your challenge, should you decide to accept it, is to write an actionable post for your blog this week. Next step – come back and share the results with us.