Tag: facebook

  • Email Marketing and Paid Search Still Beat Social Media

    Forrester Research analyst Sucharita Mulpur interviewed 24 tech vendors on their experiences using Facebook for marketing and engagement: A social-network presence, she found, was less effective at customer acquisition and retention than e-mail and paid search. The study found┬áthat the average Facebook metrics are a 1% click-through rate and a 2% conversion rate. E-mail marketing, […]