Starbucks Founder Regrets Expanding So Fast

From LA Times:

In his memo, Schultz noted that increasing the scale of Starbucks had led to a number of necessary corner-cuts: For instance, the introduction of “flavor-locked packaging” that has caused stores to lose their distinctive aroma, or the decision to install automatic espresso machines. “We solved a major problem in terms of speed of service and efficiency,” Schultz noted, but “overlooked the fact that we would remove much of the romance and theatre that was in play with the use of the [La Marzocco] machines.”

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About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Typepad, Get Satisfaction, SInMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

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