Social Networking Sites Driving Sales

(from Fred)

SOCIAL NETWORKING SITES INCLUDING MYSPACE and Facebook are driving a bigger portion of traffic to retail sites than a year ago, according to new research by Hitwise. Social sites are driving more than 6% of retail traffic, up from 2.9% in 2005. MySpace alone accounted for about one-third of that traffic.
The increase in retail traffic reflects social sites increasingly becoming a starting point for Web users. “What we’re seeing is a trend among social networking sites, particularly MySpace, becoming a home base for Internet users,” said Bill Tancer, general manager of global research at Hitwise. That trend in turn generates more traffic from social sites to online retailers.

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About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Typepad, Get Satisfaction, SInMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

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