Social Marketing Case Study: Gary Vaynerchuk of WineLibraryTV

Chris points to Brian’s profile of Gary from WineLibaryTV:

Not only is he “Internet Famous,” his activities have helped grow the family wine business to the tune of $50 million per year. But even more significantly, he has flipped the wine industry on its head, opening the door to bring wine to the hearts, and palates, of the everyday person. He’s become the wine industry’s golden child, credited with contributing to the invigoration and rejuvenation of a more open and approachable wine market. He recently signed with Creative Artists Agency (CAA), one of the, if not the most, powerful talent agencies in the world. Gary has the potential of becoming the next “Rachel Ray,” but I’ll give him more credit than that.

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About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Typepad, Get Satisfaction, SInMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

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