Online Copywriting – 12-Part Model

Tony Marino and friends over at Podcast Radio Show present a twelve-step model for effective web copywriting basics.

  1. Get attention
  2. Identify the problem
  3. Provide the solution
  4. Present your credentials
  5. Show the benefits
  6. Give social proof
  7. Make your offer
  8. Inject scarcity
  9. Give a guarantee
  10. Call to action
  11. Give a warning
  12. Close with a reminder

Full details and PDF download…

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