Nobody Knows What a Blog Is – And That Doesn’t Really Matter


Warning: Use of undefined constant user_level - assumed 'user_level' (this will throw an Error in a future version of PHP) in /nfs/c02/h04/mnt/20222/domains/andywibbels.com/html/wp-content/plugins/ultimate-google-analytics/ultimate_ga.php on line 524

Executive Summary: No one has to know it is a blog if your content is compelling.
Jack writes in:

How do you begin to educate a group of people who don’t know what a blog is or even the purpose of a blog?

It’s true. Research has shown that most folks don’t know (and don’t care) what a blog is. I think that the point is moot. You can simply tell clients that a blog is a ‘frequently updated website’.
Yes, to us that are writing the blogs, the definition and implications of blogging are very improtant. I vote that it doesn’t matter if folks know what they’re reading is a blog or not – if the content is compelling they’ll read it.
I’ll point to the oft-mentioned ACCABuzz blog, the news site for Air Conditioning Contractors of America. Their readers just want the information they need in a timely, easy to find format. They call their blog a ‘newsletter on steroids.’

1 thought on “Nobody Knows What a Blog Is – And That Doesn’t Really Matter


  1. Warning: Use of undefined constant user_level - assumed 'user_level' (this will throw an Error in a future version of PHP) in /nfs/c02/h04/mnt/20222/domains/andywibbels.com/html/wp-content/plugins/ultimate-google-analytics/ultimate_ga.php on line 524
    Online Business Journal

    Warning: Use of undefined constant user_level - assumed 'user_level' (this will throw an Error in a future version of PHP) in /nfs/c02/h04/mnt/20222/domains/andywibbels.com/html/wp-content/plugins/ultimate-google-analytics/ultimate_ga.php on line 524

    Nobody Knows What a Blog Is And That Doesn’t Matter

    Echoing my thoughts exactly, Andy Wibbels of Easy Bake Weblogs had this to say about how most folks don’t know (and don’t care) what a blog is:

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *