Music Industry Bellwether: Dark Side of The Moon

What do increased sales of Dark Side of The Moon tell us?

Pink Floyd’s 1973 album has become the unofficial metric by which one measures a new audio format’s likely takeup, as there’s an apparently insatiable supply of people ready to buy and re-buy it whenever it is re-issued. According to the band’s site (, the album “has sold approximately 34m copies worldwide”. Though to say that is to skim over the fact that it remained in the US top 100 for 1,558 weeks – just two weeks short of three decades. All of which led Bill Bumgarner, a developer for Apple, to remark that “Dark Side of the Moon is the porn of audio media“. Why? Because “if porn embraces a video format, it’ll be a success. Likewise, if DSotM dominates your audio media sales, [it’s a] definite success indicator…”

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About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Typepad, Get Satisfaction, SInMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

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