More Blogger Payola

Jeff Cutler has never purchased anything from Dot Flowers, but you might think otherwise, reading the Hingham resident’s blog. ”No more driving to the corner to buy flowers and hand-deliver them,” he wrote on his Web page. ”Nope. Now I go online to places like Dot and 1-800-Flowers. I like Dot a little better just because of the personal touch.” Dot Flowers’s ad agency paid Cutler $5 this spring to promote the florist and put a link to its website on his blog, or online journal, short for web log.






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