Martha Stewart: Post-Prison

It could be I’m insane. I could be my latent hatred for Kenneth Lay.
I’m pulling for Martha. I really am. I think because I am fascinated on how the company is going to attempt to re-build Martha’s brand. Will they shift towards putting less Martha in the Martha and turning her name into an icon like Betty Crocker – divorcing her of her legal troubles? That’s the problem with personality-based brands.
Part of me hoped she’s be born-again and come out of jail as an advocate for the rights of women prisoners. She has such a huge platform now and I’m sure she’ll spend it on building business instead of something greater.






One response to “Martha Stewart: Post-Prison”

  1. Jim Avatar

    I like Martha even more after her prison experience. To prove it, I created this crossword puzzle about my favorite felon:

Leave a Reply

Your email address will not be published. Required fields are marked *