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The professional network expanded its publishing tool late Wednesday, granting long-form publishing power to more than 130 million English-speaking LinkedIn members outside the United States, according to LinkedIn’s Head of Content Ryan Roslansky.
From their blog:
Each week, members publish more than 40,000 posts on average. Posting on LinkedIn is a powerful way for members to underscore their expertise in their respective fields, extend their professional reputations beyond LinkedIn, and have valuable conversations with the largest group of engaged professionals ever assembled.
With many other channels available on the Web for networking, LinkedIn has been careful not to become stagnant and follow the likes of Bebo down the path of social networking irrelevance. By opening up its platform to more user-generated content, it’s looking to help drive engagement and encourage people to spend more time with the service. More eyeballs means more advertising dollars, after all.