Whenever I hear a breathless blogger exclaim that they are going to make a whole new community for their new niche (even though dozens already exist) and that they are going to have lots of people participating all the time I need to send them this:
- 90% of users are lurkers (i.e., read or observe, but don’t contribute).
- 9% of users contribute from time to time, but other priorities dominate their time.
- 1% of users participate a lot and account for most contributions: it can seem as if they don’t have lives because they often post just minutes after whatever event they’re commenting on occurs.
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