Is Alexa Reliable?

Something I’ve always wondered is how the result of Alexa are impacted as fewer and fewer people their little toolbar. Can they be trusted?
Business Logs finds some discrepancies between Alexa ranks and the traffic reported by the bloggers themselves.






One response to “Is Alexa Reliable?”

  1. One Stop Under Avatar

    I would say Alexa is reliable and fairly trustworthy. It’s just not measuring what many people seem to think it’s measuring. Alexa doesn’t measure traffic, it measures how many people *who had the Alexa toolbar installed* visited a site. So all the data really tells you is how popular your site is amongst Alexa toolbar users, not how popular it is amongst internet users.

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