As grocery stores cut costs and remove staff, they implement more and more self-checkout lines. I love this – even though the enroachment of self-service everything is gradually increasing. But now the grocers find that self-checkout users are not impulse buying – and they are losing money.
The impulse displays have not caught up to this new technology. By definition these are impulse items thus they must engage the senses. Retailers such as Meijer and Kroger have adjusted by offering items such as rotisserie chickens and fresh baked breads to rely more on the sense of smell to drive sales rather than simply visuals when trapped in a staffed lane.
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