Free Blogging Course: Need Your Feedback on Logo Design and Color Palette

I’m working on a new lead generation site to build my database and newsletters (similar in design as I’ve settled on my primary colors – just not sure what combination to use.
Please pop your favorite in the comments… thnx!
Logo #1:
Logo #2:
Logo #3:
Logo #4:
Logo #5:
Logo #6:
Is the red too loud for the background? Is the yellow to bright for the arrow? Is the blue better as the smaller arrow? Let me know what you think…

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About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Typepad, Get Satisfaction, SInMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

32 thoughts on “Free Blogging Course: Need Your Feedback on Logo Design and Color Palette

  1. Jared

    My vote would be for #2. The orange/red stands out well and you get a good balance with the blue arrow. The only note would be that the white on yellow text of the lower arrow makes it a bit hard to read – perhaps consider using black text? Other than that looks great though.

  2. The Blog Artist

    Hi Andy, color is a pretty subjective kind of thing but since you asked… My vote of the 6 choices listed would be for logo # 1.
    The blue backgrounds are sort of flat looking, the reds a little too hot and of the yellows, logo # 1 is the most pleasing combination to my eye.
    The overall logo desgin is excellent. Hope the feedback helps, marti…

  3. Irene Duma

    It was the most serious, tactile and commanding and looked like a link to click on.
    The others looked more frivolous – like banners, or candy – something to ignore. I skipped right over them.
    Is it the power of corporate blue?

  4. Raji

    My choice would be #3. Bcoz when yellow and red are predominant, it gives a very bright feel but the blue’s effect is suppressed. The perfect blend is seen in #3 and hence I go for it!

  5. Mark

    I think #4 is the best if you’re looking for people to take action. The warm yellow background speaks to a sense of urgency and the blue arrow is very readable.
    #5 is my favourite if I’ve not as concerned about having people take action. I find the blue background more relaxing and easier to look at. but I don’t think ‘more relaxing’ is your goal this time.

  6. Randy Vaughn

    I like #1 but I’ll throw my vote around #5. I think I agree with Mark (Comment #8) here. I’m partial to the soothing appealing blue background (seems non-threatening and inviting). The yellow provides a good background for the text and the RED arrows invokes ACTION!

  7. Sharon Sarmiento

    I like #5 the best–
    I like the blue background (there is something about the expanses of red and yellow that makes it harder for me to read).
    I also liked how on #5 all of the text was easily readable (white text on the a yellow arrow is hard to see).

  8. Maryam Webster

    Numero tres. Speaking in the psychographics of advertising, this color combination is seen as “trustworthy, professional and success-oriented”. Avoid yellow as a predominant color – while some may perceive it as cheery, unless you’re advertising a furniture spray and include lemons in your product’s makeup, yellow tends to make humans feel a product is not as trustworthy and may have flaws to hide. Think of all the negative connotations behind the word yellow and you’ll get what I mean. Yellow as an accent tends to have a greater effect in the “cheery” range of buyer emotions.
    Just my .02….

  9. Ayn Elise

    My friend and I both went for the # 5 logo.
    The blue background had a professional yet approachable sense. Soothing is good to explore if you are interested in emotional connection. Maybe.
    The white lettering is easiest to read on the red arrow for both of us. Plus a call to action in a red coloring of the arrow.
    Have you tried to do a very small black out-line on the title lettering to draw it out of the background color? Not a ton, just a light eyeliner effect. Think the eyes of a tiger cat. FYI: both comments are from females. Hint is I see a pretty good difference in the appeal between the genders in the comments.
    When I tried to be gender neutral, it was logo # 1.

  10. Fred

    My choice is # 4 — The small arrow does best in Blue for me and yeah, maybe the red background is too much! So #4 seems to be the best all-around!
    Thanks for asking, Andy! And keep up the great work!

  11. Rick Allen

    #2 pops out nicely, I normally am a “blue” kinda guy, but for whatever reason the blue background just doesn’t have a pop to it.
    The “Start a blog…” may pop better with a slight drop shadow.
    Just my ever so humble, expert opinions. – Rick

  12. Scott Hepburn

    Hey Andy…I ran your mock-ups by the design team here at PRstore (we have 5 designers on staff), and #2 got the best feedback.
    I also pinged a few of the power readers on the PRstore blog and you got some kudos for #6, too.
    Can’t wait to check out the Free Blogging Course!

  13. Rick Cooper, PDA Pro

    My choices ranked high to low:
    Logo #1
    Logo #3
    Logo #5
    I think Logo #1 is my favorite for you. Logo #3 is too similar in color scheme to Easy Bake Weblogs. The red background on #2 and #6 is too loud in my opinion. It’s harsh on the eyes, but that can also grab attention. It depends on how you plan to use it. Good luck Andy!

  14. Curtis

    I like #4 the best. The blue backgrounds look too much like yesterday’s styles. The red backgrounds are just too much. Of the yellow backgrounds, I like the big arrow pointing down in red because red is associated with stopping and you want people to stop and look at this. You want them then to click and move on. So, the smaller arrow pointing to the right should not be in red, because, as I said before, red is a signal to stop.


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