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Summary from MarketingSherpa’s Average Email Marketing List Size Growing by 40% Per Year: 4 Steps to Optimize Response:
- New subscribers (90 days good, 30 days better) are the most responsive to offers.
- Survey readers to find how they want the info: digest, full article, weekly, monthly, etc.
- Use site search logs to find fresh and needed topics.
- Train subscribers how to use their whitelists.
- Match email copy to landing pages.