Summary from MarketingSherpa’s Average Email Marketing List Size Growing by 40% Per Year: 4 Steps to Optimize Response:
- New subscribers (90 days good, 30 days better) are the most responsive to offers.
- Survey readers to find how they want the info: digest, full article, weekly, monthly, etc.
- Use site search logs to find fresh and needed topics.
- Train subscribers how to use their whitelists.
- Match email copy to landing pages.
It’s a great article. One of the things that really stood out for me was that, “several studies show email users are defining spam more broadly as time passes. [Tornquist] notes that “58% of email recipients define spam as communications from companies they do business with, that come too frequently.â€? Just reminds me how important it is to offer RELEVANT information. Something you do very well Andy. Like this article for instance 🙂
Michael