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Jeremiah Owyang, web strategist and senior analyst at Forrester Research for Social Computing, penned an outstanding article at his blog, Web Strategy by Jeremiah — A Complete List of the Many Forms of Web Marketing for 2008.
“This document catalogs the many tools and tactics available for corporate web strategy in 2008. Even if your strategy or resource limitations restrict you from entering all spaces, awareness of the changes in our digital landscape are critical. This document is intended for decision makers roles such as CMO/VP/Director of Web and Marketing.” (source: Web Strategy by Jeremiah)
An outstanding article in all respects, it provides a great overview of a plethora of strategies from which to choose, along with references to other articles and resources. Jeremiah’s blog is excellent and includes an abundance of information about web tools to help you connect with your target market. As a marketing coach and someone with an interest in online marketing tools, I highly recommend his blog.