Compare Highest Trafficked Pages with Highest Exited Pages

From Melissa Burdon:

Unless the high exit page is a shopping cart, a lead generation form, or a landing page, if it is getting minimal traffic, you probably have bigger fish to fry. Try comparing your top 20 exit pages with your top 20 most trafficked pages. Then, find the highest trafficked pages with the highest exit rates — that’s where you will often find biggest opportunities for quick-fix ROI.

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About Andy Wibbels

Andy is an award-winning blogger and author of the book Blogwild! A Guide for Small Business Blogging. His work has been featured in The Wall Street Journal, USA Today, Entrepreneur, Wired, Business Week, Forbes, and other national and international media. He was worked at several San Francisco startups including Typepad, Get Satisfaction, SInMobi, Keas, and Mindjet. Currently, Andy is Director of Marketing at Lucidworks. Tw · Fb · G+ · Li

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