Compare Highest Trafficked Pages with Highest Exited Pages

From Melissa Burdon:

Unless the high exit page is a shopping cart, a lead generation form, or a landing page, if it is getting minimal traffic, you probably have bigger fish to fry. Try comparing your top 20 exit pages with your top 20 most trafficked pages. Then, find the highest trafficked pages with the highest exit rates — that’s where you will often find biggest opportunities for quick-fix ROI.


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