Charlene Li and friends need your help:
The working idea is to create a framework for measuring the ROI of external blogging efforts for medium- and large-sized companies. Below is an outline of ingredients for the framework. Please help us by fleshing out sources, providing examples, and adding/editing our ROI factors – feel free to add comments to this post or to email us directly (if you’d prefer, we’ll keep specific numbers and examples confidential and use them only as background).
Leave a Reply