Calculating the ROI of Business Blogging

Charlene Li and friends need your help:

The working idea is to create a framework for measuring the ROI of external blogging efforts for medium- and large-sized companies. Below is an outline of ingredients for the framework.  Please help us by fleshing out sources, providing examples, and adding/editing our ROI factors – feel free to add comments to this post or to email us directly (if you’d prefer, we’ll keep specific numbers and examples confidential and use them only as background).






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