Branding World War III

How do you roll out a new polical paradigm? How do you manage PR when the product is a certain, distinct worldview? Well, one you have it appear with a book launch – and then you start the ball rolling… I’m keeping my political leanings to the personal blog – but I find fascinating the intersection of marketing, PR and politics.
PRWatch starts the thread:

Newt Gingrich, the former speaker of the United States House of Representatives, is using any platform available to him to convince the public that the U.S. is engaged in World War III. … While Gingrich’s media tour definitely thrust him back into the national political spotlight, it may have also given the public a sneak peek into the Republican Party’s political/marketing strategy for the November congressional elections: If the war on terrorism doesn’t create a fearful enough climate amongst voters, why not ratchet it up by mentioning the spectre of a World War III.

Fear is always a great motivator and always has been for politics and moving national support for various functions since time immemorial. How would you lead? From fear? Or hope? Is that a real dichotomy?






One response to “Branding World War III”

  1. A.R.Yngve Avatar

    I was raised on fear-mongering and doomsayers in the 1970s and 80s. This has made me extremely skeptical of people who try to scare me silly. A generation which has been threatened with overpopulation, Ice Ages and World War III since childhood, will be LESS impressed by just another fear-monger.
    This ploy is going to blow up in Newt’s face, whether he has a case or not.

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