Author Archives: Matt Perelstein

Teens are Bloggin, Big-Time

“About half of all blogs are authored by teenagers, according to a 2003 study by Perseus Development Corp.; and according to comScore Media Metrix, a majority of the top 15 sites visited by teens 17 and under in January 2005 were either blogs or social networking sites.”
wow. socially cool, but kinda scary if you’re a dad.
read on…

Podcasts are a-Happenin’!

Reuters reports that more than 6 million people , Twenty-nine percent of U.S. adults who own MP3 players like Apple Computer Inc.’s iPod have tried at least one podcast.
“Nearly half of digital-music player owners younger than 29 have tried out podcasts, the survey found, compared with 20 percent of those 29 or older. The podcasts were equally popular among men and women.”
Good to know when target marketing to the younger crowd, ey?
Read on…

Do the Keywords Help?

How do the Keywords in Typepad help?
I’ve meticulously entered relevant keywords for my over 200 blog entries, and now I’m wondering if they really help at all?
How do you know?
How many can I add?
When I see what the user sees in the search engine listing itself, it only shows the exact text matched within the blog content, but it must take into account the keywords in the background, right?

How To Read Your Stats and Referrers in Typepad

I am always striving to see what people REALLY want to know… not just what I think they want. To find out the real story, I frequent the Stats and Referrers page of my Typepad account almost every day.
From there I can see where every hit came from in the last 24 hours. This information shows the web address that referred them to my site — it could be another site (yay!), one of my sites, another Typepad site that I’ve never heard of (remember, every time you post, your listing goes on hundreds of sites that have the Display New Blog Listings set to on). But the vast majority of my hits are from a Search Engine link. Within that link is the key to what my viewers really want to know, the words they typed to get my listing on Google, MSN, Yahoo! or others.
Let’s say the Referring Address looks like this In this case, the link reads: to control feelings
If you have View -> Status Bar on in IE, and you hover over the link, you can see the link’s real address. Look at the bottom of the page and you’ll see what the person Actually typed in to get to your page. Another option: Right-click on the link , choose Copy Shortcut, and then paste it somewhere and save it.
You can now see what the google-searcher typed in: “how to control feelings“.
If you then left click on the link, you can see EXACTLY what your viewer saw on Google .
I look for:
– What showed up about my site
– How my Title and Description look, read and feel
– What rank my site is on the page (#1 in this example, woohoo!).
– the Tons of other sites about very similar subjects.
(they could be competition, which you need to know about, or they could be most informative to you)
I love this feature, but I sure wish Typepad kept my history of referrers and let me download them or something. I’ve asked both their support folks and supervisors, and they all say, ‘Maybe someday’ (do other services provide this?). Since Typepad nukes this valuable information every 24 hours, I often copy and paste the links on the entire Stats and Referrer page, 20 at a time, and paste ’em into an email message that I append to and save, over and over.
Anyway, if you want to know your people and where they are coming from (literally and figuratively), your Stats and Referrers page can give a wealth of information — try it!
p.s – I downloaded and installed Google Desktop on my PC (no charge). So now, when I see the Google search page, it also shows me that I have 1,429 documents with the words “how to control feelings” stored somewhere on my computer, in the form of emails, Word docs, text files, etc. – another very powerful tool!

How many is too many?

Hello again: (I’ve already gotten some Great info on this list… thanks Andy and others!)
I have typepad. I can set it to show between 1 and 100 posts on each page. I have it set to 100.
I figured that the max setting would show people plenty of info, would be good for SEs ’cause content is king and there’s more content that way, and I thought Hey, once people are here, let ’em scroll away. Besides, the delivery of Typepad blogs is extremely fast, so 100 doesn’t take any more time to load than a lesser setting.
but there’s got to be better reasoning than these.
What’s best in your opinion?

Bloglet is Unmanaged?

I wrote two emails using the Contact Us page on Bloglet yesterday and they both came to me as Undeliverable.
great service, sending me an email everyday with my posts from the day before, nice and clean (rather than having to cut and paste). I then forward these to subscribers (unless someone knows of a better way to manage this).
My only gripe with Bloglet is that all the line breaks and paragraph tags are removed so every post comes as one glomulated paragraph.
Anyone know of more info about this, or how to get hold of the owner monsur?