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But many companies are wary of putting their brand on such a new and unpredictable medium. Most blogs are written by a lone author. They are typically unedited and include spirited responses from readers who can post comments at will. Some marketers fear blogs will criticize their products or ad campaigns.
Can’t criticize the precious product, can we? If your product and company can’t stand up to criticism – then you probably need to pour those marketing dollars into creating a less-shitty product, eh?