After hearing enough about A Whole New Mind from Andrea over the past few months, I finally gave it a read. Here’s my original notes from attending a teleseminar Pink did a while ago.
At the crux of Pink’s argument on the future economic fate of the planet are 3 crucial questions:
Can someone overseas do it cheaper?
Can a computer do it faster?
Is what I’m offering in demand in an age of abundance?
Pink sez the right-brainers shall inherit the earth. That as everyone meets their basic survival needs, there will a be great focus on meaning in products and services – that crucial creative edge that can’t be outsourced or automated.
Much of the book had me saying: ‘Well, yeah.’ As a creative person that’s worked in a corporate environment, much of this is edifying and satisfying.
How do your products help your customers create meaning?
What is your competitive, creative edge?
Something I’d emailed Andrea about is this forks away from the Michael Gerber ‘everything’s a franchise’ model. That everything can’t be systematized because as soon as it is it becomes a commodity and it can be outsourced, automated and replicated.
As a theatre person, I’m very familiar with creating meaning – but how can I flip that around and help others create things that matter just as much to them?
I took my thinking a bit further and determined that the ultimate business of the future is a tattoo parlor. You are literally helping people create meaning – on their own bodies. Andrea of course went berserk over this and she better credit me in her ezine.
Or what if we turn it towards religion – money and meaning cross paths there a huge amount – or politics…?
I made a mindmap of the book and you can grab it: A Whole New Mind Mindmap (625 KB, PDF)
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