John Stoneman writes on the InMobi blog:
The Apple marketing team is highly praiseworthy when it comes to creating hype around product launches. A recent press invitation which had a weve got a little more to show you feel, was no different. Rumours are rife that todays event will be the unveiling of a 7-inch addition to the iPad range; a move that might seem unwise to many people for a number of reasons. Steve Jobs previously dismissed the idea of a smaller tablet, labelling the devices tweeners, too big to compete with a smartphone and too small to compete with an iPad. As history has proved before, when Apple has not followed Jobs advice, thats when it has made some of its biggest mistakes; typically when they prioritised profit over product. To put it bluntly, a smaller iPad is an example of a potential mistake in the making. No matter how slim and sleek the product may look, you cant escape the fact it could be seen as a gap-filler, with the product lacking that va-va voom in innovation.