“And David Ogilvy Opened the Seventh Seal…”: Top Sins of Marketing Gurus

From Marketing Babylon:

#8: Rebranding of jargon: take an old concept and wrap it up in a new metaphor. My current favs (=peeves) are “total brandingâ€?, “quantum brandingâ€?, and Lovemarks(TM!) – All different levels of rebranding branding, a problematic product to begin with.