Wired on the Podcasting Gold Rush

On explaining podcasting to advertisers:

“I’ve learned not to go in and say, ‘We have a podcast and you should advertise,’ because their eyes will glaze over,” said Bourquin. “Instead, say, ‘We’ve got this online radio program.’ It’s not quite correct, but people understand that a little better. And then you tell them the neat thing is that people can get the show automatically downloaded onto their MP3 player.”