Print’s next problem is blogs: Weblogs are the latest Internet element to be a problem for traditional media: Adults who have blogs spend less time with newspapers than do adults who don’t post on these online venues. A study by Universal McCann’s Media in Mind found adult bloggers spend 2 hours and 53 minutes a week reading newspapers, compared with nonbloggers’ 3 hours and 7 minutes. Younger adults are even worse, from the standpoint of newspapers. Bloggers 18 to 24 spend just 46 minutes a week reading the paper, compared with nonbloggers’ 1 hour and 37 minutes, according to an article on Mediapost.com. Source: Great Lakes IT Report (Editor Matt Roush)
I predict that more newspapers and print media will go to blogstyle in the very near future. Except for Fast Company, Inc. and the super fun to read Journal of Accountancy, I receive and read all news online…quicker, easier, and less expensive.
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