Researchers in Canada have found:
- Decisions about a site’s credibility and appeal are made with 1/20th of a second of viewing a page
- Younger surfers view/evaluate websites faster than older surfers
- “even if a website is highly usable and provides very useful information presented in a logical arrangement, this may fail to impress a user whose first impression of the site was negative”
- Interesting: we recognize sketches more quickly than photographs.
No newsflash but good to have it confirmed: clean, professional design helps customers confirm their feelings for your website which influences buying decisions.
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[…] Except, of course, in order to read your content in their newsreader, they first have to decide to subscribe to it … and new research shows that web viewers decide on a site’s credibility in 1/20th of a second. They’re not evaluating your content in those 50 milliseconds. (Hat tip: Andy Wibbels.) No Tags […]
[…] Why two minutes? Some recent research suggests that web surfers make extraordinarily quick judgments about whether or not to stay on your site—1/20th of a second. Two minutes sounds like a relaxed visit in comparison, doesn’t it? […]
Websites Have Split Second to Impress
A recent research study in Canada concluded that First Impressions Really Count with Webdesign.
Since having a website is essentially a “must-have” success component for anyone in business, this information is worth taking to heart. The…