Social Marketing Case Study: Gary Vaynerchuk of WineLibraryTV

Not only is he “Internet Famous,” his activities have helped grow the family wine business to the tune of $50 million per year. But even more significantly, he has flipped the wine industry on its head, opening the door to bring wine to the hearts, and palates, of the everyday person. He’s become the wine industry’s golden child, credited with contributing to the invigoration and rejuvenation of a more open and approachable wine market. He recently signed with Creative Artists Agency (CAA), one of the, if not the most, powerful talent agencies in the world. Gary has the potential of becoming the next “Rachel Ray,” but I’ll give him more credit than that.