The working idea is to create a framework for measuring the ROI of external blogging efforts for medium- and large-sized companies. Below is an outline of ingredients for the framework. Please help us by fleshing out sources, providing examples, and adding/editing our ROI factors – feel free to add comments to this post or to email us directly (if you'd prefer, we'll keep specific numbers and examples confidential and use them only as background).
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Hi there.
I'm Andy Wibbels. I am working on a blog redesign so things might be a little clunky for a few days. You can learn more about my book, Blogwild, at http://GOblogwild.com/. Right now I'm working in San Francisco at Six Apart where I'm the product manager for Blogs.com. You can add my blog to your Google, Yahoo, Bloglines or other homepage. You can also follow me on Twitter, Facebook and Friendfeed.
I sometimes blog about Trent Reznor (parts 1 and 2), cubicle slang, D&D, furries and fanfic, Fosse, freakfilters, indigo children, The Secret movie, sexy deliverymen and dungeon furniture. Here's my most popular post.
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