EU Launches Media Initiative

The EU has launched the ‘New Media for a New Millenium’ project. Which will: (via Paid Content)

create new production tools for the media industry that will allow the easy production of non-linear media genres based on moving image suitable for transmission over broadband networks. The new media genres will be characterised by the fact that the narrative presentation of the moving image media is personalised to suit the preferences of the engager.