Author Archives: Andy Wibbels

30 Percent of U.S. Online Audience Visited Blogs

The report, which was sponsored in part by Six Apart and Gawker Media, found that nearly 50 million Americans, or about 30 percent of the total U.S. Internet population, visited blogs in Q1 2005. This represents an increase of 45 percent compared to Q1 2004.

And I’m guessing that this is folks that knew that what they were reading was a blog – some sites it isn’t always so clear that that is what you are viewing.
Anybody else find the lowercasing of the company comScore annoying?

Chicago Tribune: Business Blogging Might Not Work

File under ‘shocker of shockers’:

Don’t do it just because everyone else is. Do it because you have an objective in mind.

Other discoveries:
Be sure you don’t blog trade secrets
Make sure your blog has an objective
Don’t ogle co-workers or students
Don’t get too personal
At least they didn’t say What about the children!

Carnival of the Capitalists

I had never really understood Carnival of the Capitalists. The home page of it doesn’t do a very good job of explaining exactly what is going on – it is written for submitters – not readers. CotC is an itinerant, weekly digest of business and marketing know-how – hosted at a different blog each week. I submitted my essay about marketing principles from a gay leather convention. It got in!

Tuesday Most Read Day for RSS Feeds

Pheedo does some analysis of their customer data:

Tuesday is the most active day in RSS; Saturday least active. Our initial observations of the data point to Tuesday being the most active day for viewership, feed retrieval and click-throughs.

I’m guessing that most people attack their email inboxes on Monday and then turn to secondary information sources after that.

Business 2.0 Poo-Poos Podcasters

Podcasting’s wildcatting era is over before it ever really began. An unknown number of those Apple-made microstars will convince themselves that they hold a first-mover advantage in an untapped medium and that there is at least a modest living to be made from a popular weekly podcast that maybe, just maybe, could become a bona fide media brand. Eventually they’ll fail, and they’ll fail faster than ever before. For the first time in the history of the Net, big media showed up early to play.

And they showed up to play with the same homogenous bilge that they shovel over our publicly owned (at least in the US) airwares.

Podcast Tips

MarketingSherpa interviews podcaster David Lawrence. He boils up some quick tips:

  1. Keep it short.
  2. Don’t be cute.
  3. Get training.

I got one more:

  1. Don’t talk about podcasting.

Too many podcasts talk about podcasting instead of actual niched content. But then again I’m blogging this on a blog about blogs.