In choosing to lock their iPhone customers into a relationship with AT&T, though, Apple also binds their own reputation to AT&T’s manifest inability to execute at anything like this level. And that’s going to haunt them as long as AT&T has exclusive access to the iPhone customer base.
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3 Comments
Apple had an opportunity to take a stand and have the iPhone unlocked, resulting in people around the country not wondering how they would change their plans or create new ones. That reason alone is why I am not even considering it - I made a stand to only buy unlocked phones.
Absolutely, dead-on accurate.
Apple's iPhone had (or maybe still has) the opportunity to be the long running leader in the category -- less it being quickly destroyed by AT&Ts inability to provide anything even close to reliable customer service.
If interested, here's my personal story about the iPhone marketing blunder.
Yup. I know. I think they saw a greater short-term gain by offering exclusive service to one company rather than making it more portable from the get go.