This seems to be a program that clusters similar sites together to be sold to advertisers as a package. It is based around 300 x 250 pixel rectangle image and text ad units.I hope they have some sort of smart-matching system that can check surfing trends and automatch publishers.
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Hi there.
I'm Andy Wibbels. I am working on a blog redesign so things might be a little clunky for a few days. You can learn more about my book, Blogwild, at http://GOblogwild.com/. Right now I'm working in San Francisco at Six Apart where I'm the product manager for Blogs.com. You can add my blog to your Google, Yahoo, Bloglines or other homepage. You can also follow me on Twitter, Facebook and Friendfeed.
I sometimes blog about Trent Reznor (parts 1 and 2), cubicle slang, D&D, furries and fanfic, Fosse, freakfilters, indigo children, The Secret movie, sexy deliverymen and dungeon furniture. Here's my most popular post.

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Thanks Andy. This sounds quite interesting. I wonder where this is going. Keep us updated...