Blogs More Digestible Than Press Releases

The language of blogging is more digestible. You can't write a blog like a press release, so the words have to be more direct, unscripted, and easier to understand. Bloggers who try to hide behind marketing-speak will be called out. Blogs are written in a narrative style that gives better insight into the author's thought process as events are occurring, unlike polished policy papers that have been sanitized.