Fake Testimoials

I was emailed a request for an interview with a newsletter on the topic of web traffic. I browsed the site - one of those super-loud salespage sites with jagged image editing and too many exclamation points. The testimonials included many internet marketing notables and one that stuck out. I emailed this marketing expert if their testimonial was true and they emailed back they had no idea how their info got on the sales page. Nice.