“And David Ogilvy Opened the Seventh Seal…”: Top Sins of Marketing Gurus

From Marketing Babylon:

#8: Rebranding of jargon: take an old concept and wrap it up in a new metaphor. My current favs (=peeves) are â€œtotal brandingâ€?, â€œquantum brandingâ€?, and Lovemarks(TM!) - All different levels of rebranding branding, a problematic product to begin with.

This entry was written by , posted on May 18, 2006 at 9:35 AM Bookmark the permalink.

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