Community First

The Performancing guys talk about their approach to promoting their site:

Pinpoint the audience and start writing for them. Do all the normal things you do to promote a blog, including a little strategic advertising to kick start if you can. Develop the community, put them above all else. Invite key members of the community into alpha's, beta's etc. Develop a sense of ownership before launching Launch and let your community be the first evangelists for your product

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